Pluma Tapped by Sephora to Provide Customizable Online Executive Coaching at Scale

This week, Pluma announced its partnership with Sephora to provide executive coaching to approximately 100 of its U.S. field employees. These include regional directors, district managers and store directors.

The engagement resulted from a foresighted observation from Gregg Ardizone, Senior Vice President of Stores for Sephora.  He noted very early on in the COVID-19 pandemic that Sephora had an opportunity to demonstrate support for its team members by providing digital coaching to its retail leadership.

Jason Tam, a Pluma coaching participant and Sephora’s regional director for the Northeast commented, “My main goal for the program was to continue to refine my leadership skills in director report feedback, accountability and managing conflict.  In partnership with my Pluma coach, we’ve built a plan customized to my desired outcomes, which includes ongoing exercises and feedback that provides insights into my areas of strengths and opportunities.”

We are so excited to partner with Sephora, the global leading prestige beauty retailer.  Sephora leaders manage more than 490 stores across the Americas and the organization is hugely prioritizing employee support and development. The Pluma team has designed a unique curriculum to support Sephora’s retail leadership that includes ensuring teams remain focused, productive and motivated, keeping up team morale remotely, delegating and reprioritizing efforts while stores are closed, balancing life realities with remote work and looking towards requirements for future reopenings.

Please read more about our partnership with Sephora here.

Written by

Alexandra Connell

Alexandra Connell is CEO and Co-Founder of Pluma. Prior to starting Pluma, Alexandra held corporate roles across several industries including technology, biotech, and investment management in New York and London. During her role as Chief of Staff at biotech company Solazyme, Alexandra found inspiration for what would ultimately become Pluma. Shortly after IPO, the company was challenged with transition and change. Senior leaders were hired from outside firms. Emerging leaders, who had brought the company to IPO, felt alienated. To preserve a culture of innovation and flexibility, Solazyme needed to upskill and season its newer leaders - and fast. Engagement with content subscriptions was limited. There was significant pushback around the inefficacy and inconvenience of workshops and seminars. The one resource requested repeatedly was executive coaching, but this was simply too expensive and administratively cumbersome to provide across the board to those in need. Alexandra and her cofounder, Samuel Cabral, set out on a path to disrupt traditional leadership development. By leveraging technology, countless interviews with L&D professionals, and a network of thought leaders at Harvard, they developed a cost-effective and turnkey solution for developing leaders. By making executive quality coaching and professional development accessible more broadly within organizations, Alexandra leads Pluma`s mission to build the next generation of happy, inspired, and highly effective leaders. Alexandra holds an undergraduate degree in International Relations and Public Policy from Princeton University, and an MBA from Harvard Business School.

San Francisco, CA

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Career DevelopmentCritical ThinkingExecutive CoachingLeadership Development